Contents
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"Internet
Marketing
With
James
Harvey
Stout"
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Ad copy. How to write effective ad copy --
for our website and for other advertising.
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Affiliate programs. How to select one which is
most appropriate and most profitable.
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Autoresponders. How to select an autoresponder
system to answer emails quickly.
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Awards. How to apply for them. How to create an
awards program of our own.
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Banners. How to design an effective one.
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Banner exchanges. How to choose the best banner
exchange.
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Chat. How to set up a chat, and run it smoothly.
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Communities. How to create a community at our
website.
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Discussion boards. How to select the software,
and manage the message board.
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Email discussion lists of our own. How to create
them and operate them.
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Fast-loading pages. How to increase the speed
of downloading our web pages.
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Free stuff on our site. How to select free stuff,
to entice people to visit our site.
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Guestbooks. How to select a guestbook.
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Links. How to create links to our site, and how to
create reciprocal links.
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Maintenance of the website. How to manage the
day-to-day care of our website.
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Newsgroups for publicity. How to publicize with
in the Usenet, with ads and sig files.
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Online services. How to benefit from membership
in America Online, etc.
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Payment systems. How to set up a payment system
with credit cards, checks, etc.
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Publicity. How to get free publicity on the internet.
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Repeat visits. How to encourage people to return
to our website, for more purchases.
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Search engines. How to submit the site to search
engines.
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Signatures. How to write an effective sig file,
to put at the bottom of our emails.
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Traffic analysis. How to choose tracking software,
to know who is visiting our site.
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Translation of web sites. How to translate the
site, so that we can sell in other languages.
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Webrings. How to choose a webring which will bring
people to our site.
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Website-hosting services. How to select a company
to host our website on its server.
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... This book includes a bonus book: Bartering With
James Harvey Stout, which contains guidelines for bartering in our
business and personal life.